INNOVATION

Being the market leader means staying on top of underlying social and cultural drivers that shape the industry. Allergan Aesthetics invests in gaining a better understanding of how to connect, treat, and cater to the patient of tomorrow so we can continue creating what’s next and help our customers serve the needs of their patients.

Allergan Aesthetics commissioned and unveiled the Future of Aesthetics Global Trends Report to the US Market in 2022. The report is built on robust market research from a world-class forecasting think tank. Crafted through social listening data, industry research, academic studies, and Allergan Aesthetics proprietary global market research, it dives into consumer attitudes validated by interviews with leading global aesthetics practitioners.

The Future of Aesthetics covers ten trends that could be the key to driving market expansion opportunity in the aesthetics industry.

Medical Aesthetics is set to evolve at a faster pace than ever before, and the report aims to help our teams and the customers we serve get a unique view of what tomorrow holds to enable evolution for the future.

Allergan Aesthetics sponsored The Columbia Beauty Club’s inaugural Future of Beauty Summit in New York. The Columbia Beauty Club is a student-led professional organization at Columbia Business School focused on beauty-related career education and resources. Allergan Aesthetics held an exclusive panel discussion with key opinion leader, Dr. Mona Gohara who presented the Future of Aesthetics Global Trends Report and discussed intersectant topics to the aesthetics industry including social media, mental health, education and more.

The summit drew over 120 attendees including Columbia Business School and Beauty Club students, alumni and beauty industry professionals. Allergan Aesthetics participation in this summit asserted our position as a market leader in the industry, explored important industry trends, and fostered our relationship with a key group of beauty professionals.

Allergan Aesthetics funded comprehensive research to better understand facial and body aesthetic concerns across genders, ethnicities, and age groups.  The peer-reviewed findings suggest that top aesthetic concerns differ across these groups and tend to be different than what current paradigms may suggest, given most clinical studies are done in Caucasian or Eurocentric populations.

In the multicenter study, an online survey was administered to aesthetically-inclined adults — defined as those who care about improving their appearance and are willing to go to a professional to do so — across different demographic groups in the United States, including Asian, Black, Caucasian and Hispanic / Latino populations. Respondents were surveyed about 41 facial and 31 body characteristics, identifying those they have and find bothersome. Maximum difference scaling was used to generate their most and least bothersome characteristics in each respective category.

The findings from this study, the largest in the U.S., demonstrate that underlying anatomical and cutaneous differences in different cultural backgrounds may explain why some ethnic groups, as well as age subgroups within the same ethnic group, cite certain issues more often as an aesthetic concern. These data can be used by healthcare professionals to honor patient diversity, customize consultations, and address specific needs with cultural sensitivity, which can translate into improved outcomes and greater patient satisfaction.

The data was presented at the 2023 American Society for Dermatologic Surgery (ASDS) Annual Meeting and the Asian and Hispanic data was further explored on a panel titled, “Considerations for Patient Consultation in a Diverse Landscape” moderated by Sara Sangha, M.D., Head of US Medical Affairs, Allergan Aesthetics and joined by leading industry experts Annie Chiu, MD, Sabrina Fabi, MD, Omer Ibrahim, MD and Zakia Rahman, MD.

At the 2024 Annual American Society for Dermatologic Surgery Conference (ASDS) in Orlando, Florida, Allergan Aesthetics unveiled a total of five abstracts surrounding the results of their Maximum Difference research. These abstracts demonstrate Allergan Aesthetics’ commitment to better understanding individual patient preferences and enhancing patient outcomes. 

Download the quick reference sheet here to learn more about Maximum Difference results.

Allergan Aesthetics is raising the conversation on patient safety and ethical standards through the launch of a first-of-its-kind book, Moving the Needle on Ethics. The collaborative collection of essays and interviews from leading Medical Aesthetics experts from around the globe aims to elevate discussions on ethics in aesthetics. It also highlights the need for industry-wide transparency and integrity to meet the expected increase in global demand for aesthetics treatments. To support patient safety and positive outcomes, the book dissects the role of ethics at many stages of the aesthetics journey – for both patients and practitioners. From social media to consultations, to training and education, product quality, and patient care, Moving the Needle on Ethics underscores Allergan Aesthetics’ commitment to creating an excellent standard of care as the industry leader. 

To showcase the Allergan Aesthetics “Moving the Needle on Ethics” book, the industry's first global collation of thought leadership essays from esteemed healthcare providers, Allergan Aesthetics hosted an intimate panel discussion in New York City. Featuring chapter author Dr. Kavita Mariwalla, board-certified dermatologist and psychiatrist Dr. Evan Rieder, and influential social media voices, the conversation highlighted the importance of maintaining integrity on social media and how ethical practices must remain central to aesthetics to ensure the highest standard of care.  

Allergan Aesthetics hosted an educational panel discussion, “Moving the Needle on Ethics: Demonstrating Integrity on Social Media” at the 2024 Annual American Society for Dermatologic Surgery Conference (ASDS) in Orlando, FL, attended by some of the most highly regarded industry experts in skincare, including dermatologists, plastic surgeons, and other healthcare professionals. 

Leveraging chapter author Dr. Kavita Mariwalla, and industry experts Dr. Evan Rieder, Dr. Fatima Fahs, and Dr. DiAnne Davis, the thought-provoking panel highlighted ways social media has impacted consumer aesthetic preferences and how practitioners can effectively manage patient expectations. Panelists shared examples of how to foster trust and transparency with patients of different generations and help physicians define their ethical compasses.