2026
What Consumers Really Want uncovers the latest consumer motivations, behaviors, and expectations in aesthetics. The report highlights who today’s aesthetics consumers are, how their views on aesthetics are shaped and shifting, and what they expect from a personalized, end-to-end aesthetic experience.
2026 REPORT
DR. CATHERINE CHANG
Board-Certified Plastic and Reconstructive Surgeon, and Founder of Privé Beverly Hills, CA
Aesthetics are now socially normalized among younger adults through peer exposure. 73% of consumers aged 20-35 say they know many people who receive professional aesthetic treatments.1
1. Allergan Aesthetics 2025 Psychology of Aging—Evaluation of Younger and Older Ages (20–80 Years): Quantitative Research for US
2025
The Hyaluronic Acid Injectable Fillers Report aims to educate about HA fillers and the natural-looking results that can be achieved. This report was created to dispel common myths, elevate understanding, and celebrate the natural-looking outcomes made possible through modern aesthetic science.
Learn more at www.naturallyyouwithHA.com
2025 REPORT
DR. LISA ESPINOZA
Board-Certified Physician and Founder and Medical Director of La Chelé Medical Aesthetics
97% of consumers indicate that they were satisfied/very satisfied with their last HA Injectable treatment.2
2. Allergan Aesthetics 2025 Global HA Filler Future Study
@AllerganAesthetics
